GauldDesign logo - brand design studio in Fife Scotland
Brand identity materials arranged on dark surface

What I Do

Strategic design. Built for growth.

Every business is at a different stage - and not every brand problem needs the same solution. These services are designed to meet you where you are.

Most Popular
01

Brand Clarity Review

Free Review · Paid Implementation from £95

Businesses that know their branding is not landing but are not sure why.

Most branding problems are not about how your logo looks or what colours you use. They are about decisions. A Brand Clarity Review strips your brand back to its foundations and identifies exactly where the gaps are. No jargon. No upsell. Just a straightforward, honest audit that gives you a clear next step. Perfect for businesses in Glenrothes, Kirkcaldy, and across Fife who know something is not quite right but cannot pinpoint what.

What you get

Full brand audit report
Perception analysis
Competitor benchmarking
Prioritised action plan
Follow-up consultation
02

Brand Identity Design

From £350

New businesses or established ones that have outgrown their original branding.

Starting from scratch or replacing something that was never right. This is the full build. Logo suite, colour palette, typography system, and brand guidelines that make sure everything looks like it belongs together. Whether you are launching a new business in Fife or finally investing in proper branding, this is the foundation everything else sits on.

What you get

Primary and secondary logo
Colour palette with codes
Typography system
Brand guidelines document
All source files
03

Structured Identity System

From £600

Businesses scaling up that need consistency across multiple touchpoints.

This goes beyond a logo and colour palette. A Structured Identity System is the complete rulebook for your brand. It covers every surface, every format, every scenario. Templates, patterns, photography direction, tone of voice. The goal is simple - anyone who touches your brand knows exactly what to do with it.

What you get

Everything in Brand Identity
Extended brand guidelines
Template library
Social media kit
Application examples
04

Brand Refinement

From £250

Established businesses whose branding has drifted or feels dated.

Not every brand needs rebuilding from the ground up. Sometimes the bones are good but the execution has drifted. Brand Refinement takes what you have, identifies what is holding it back, and sharpens everything until the perception matches the reality. Popular with businesses across Fife, Dundee, and Edinburgh who have been trading for a while but feel their brand has not kept pace.

What you get

Brand audit
Refined logo and assets
Updated colour and type
Transition guidelines
Before and after comparison
05

Brand Strategy Advisory

From £200

Businesses ready to treat branding as a strategic asset, not an afterthought.

Design without strategy is decoration. Brand Strategy Advisory is about the decisions behind the design - positioning, messaging, audience definition, competitive differentiation. This is for businesses that understand branding is a growth tool, not just a visual exercise. I work with you to build a strategy that informs every design decision and every piece of communication.

What you get

Brand positioning statement
Audience personas
Messaging framework
Competitive analysis
Strategic roadmap
06

Print & Collateral

From £80

Any business that needs professional physical brand materials.

Physical materials still matter. Business cards get handed to real people. Flyers sit on real countertops. Signage faces real streets in Glenrothes, Kirkcaldy, Leven, and beyond. Every piece of print collateral is designed to the same standard as the rest of your brand. No shortcuts. No filler.

What you get

Business cards
Flyers and leaflets
Signage design
Stationery suite
Print-ready files

Common Questions

Straight answers. No filler.

Not sure where to start?

A Brand Clarity Review will tell you exactly where your brand stands. It is free, and there is no commitment.

Get in Touch